Don’t go on conferences, but stay at your office!
Just kidding. If you have ever wondered, and I am sure you did, if it is worth going on the conference, here you will find 5 serious reasons that will convince you that it is beneficial in all the way!
Yet F. Scott Fitzgerald knew the value of conference: “No grand idea was ever born in a conference, but a lot of foolish ideas have died there.”
Almost every single day, somewhere in the world you can find a conference being held. Among the dozens of them you will find something for yourself. When it comes to hi-tech conferences in Europe, the most popular and recognizable ones take place in
Among them are:
- International Conference on Cloud Engineering (held this year 4-7 September in Berlin)
- CeBIT (over 1750 speakers; more than 3,300 companies from 70 countries; one of the most respected event for digital business, this year already took place in Hannover)
- Soon in Cracow in Poland there is great marketing conference http://marketingsummit.eu
First and the most popular reason is the thirst for knowledge. Science conferences gather the best experts in their fields. From whom else should we learn? These experts and their companies usually present:
- the branch news
- new gadgets
- new technologies
- success stories and fail stories
- other fancy things, which cannot be found in respective trade magazines
and only rarely can be found in the deepness of the Internet. If you are a neophiliac, there is no better place to enjoy the taste of discovering. Even if you are not, it is always a good idea to sharpen the saw.
What is more, during average working week, it is pretty hard to find the time and willingness for gaining knowledge. Conference is an event, where the biggest personalities from specific scientific areas appear. The ‘lessons’ from them are very lively and motivating. These people present life examples and you can derive from these much more than by reading any of their writings. You have invaluable chance to participate in presentations and workshops, that you wouldn’t even contemplate before. It is often the case that after certain conferences, the attendees are coming back with new ideas and approaches, which make them more effective and ingenious.
Advertise your business
Time is money, isn’t it? You sacrifice a day or two for participating in the conference, but how can it actually reflect yourbusiness opportunities? Simply think about networking opportunities! Good conferences offer wide range of opportunities for attendees to mix and mingle, form new relationships or strengthen existing ones during coffee, cocktails or even lunch. If you are speaker and your presentation is professional, essential and arouses interest, it is highly possible that potential customer or business partner will approach you straight ahead. All in all, you will advertise you and your company indirectly.When it comes to building business relationship, there is many forms, but no single one works as good as face-to-face contact. It is undeniable time to make the first, great impression that would let you be remembered for the long time. One thing to remember: your toughest competitor may be sitting in your seat and forming relationships instead of you!
Meet potential employee
Business relationship is way far more than just winning a customer. To be prosperous and successful you need well-educated, creative and motivated employee. And here comes another advantage of a conference: meeting potential co-worker. Of course it is not your priority to hire or even to consider enlarging your team, but when you see a potential in a given person, why not? You meet a dozens of people during integration evenings and furthermore it is quite easy to get his or her contact details.
Break out of the office
Almost every job has the same drawback: routine. There are exceptions from this rule, but let’s focus on the majority. Sitting in the same chair, in the same office can keep you from fresh thinking and new ideas. Breaking out of the office, finding yourself in a new space can spark you to new approaches that will grow your businesses. And the energy of Like-Minded individuals will definitely recharge your professional batteries.
Invest in yourself!
Even though the conferences are sometimes costly, geographically remote and time-consuming, the benefits far outweigh the initial cost. It is a great opportunity for further cooperation with other participants, fantastic learning opportunity combined with fun and what is the most important- it is investment in yourself. Because if you want to be truly successful invest in yourself to get the knowledge you need to find your unique factor. When you find it and focus on it and persevere your success will blossom. Sydney Madwed