Do not develop on both mobile platforms at once
While considering this, you should probably take into consideration few issues:
Budget. When you start your ‘digital’ business, you probably have some fixed budget. Either from investors or own spare money-it is always a sum that is hard to multiply.
MVP. In other words Minimal Viable Product, which has just those core features that allow the product to be deployed, and no more. The product is typically deployed to a subset of possible that are likely to adjust the product to actual users’ needs. It is worth considering before you decide to deploy all the expensive features into your app.
First contact with potential customers. After launching one application, one can see what could be improved, which features are cool and which not necessarily. Moreover, it will show if there is actual sense to decide on app on two platforms. It is very costly and time-consuming. Not only the development process, but marketing of the app as well.
Purpose of your app. Few years ago, apps were fancy and everybody did want one, no matter what the functionalities were. Right now, it is important to develop an application that will improve your company’s day-to-day operations in a significant way and that will facilitate customers’ experience.
Market situation. Today more than a few apps offer exactly the same features. That is why market research is a must! While developing an app, you just have to offer something extraordinary, like cool UX or an additional features.
Platform, which fits your needs. Not every application has to be on every available platform. If your target audience is from U.S then it is little wonder about it. Everybody has iPhone. But normally, it is dependent on overall usage of smartphone type and of course previously used software. If you are good at Android and Android-related products, why should you choose unknown ground?
When you think of the available app markets, probably AppStore or Google Play Store come into your mind. As the matter of fact, these are two of the most popular, and the best managed app stores, with thousands of new applications daily. It narrows your choice to Android and iOS. But which platform to choose first? Both platforms have their undeniable benefits. Drawbacks as well. Here I will focus only on those used most often.
What arguments use Android-lovers?
Android is a platform, of which the core purpose is to be cheap and affordable. The essence of the platform was affordability for every person to have smartphone. Of course it does not mean that the platform is poor, but it is the feature that differentiates it from iOS.
Based on Linux kernel, Android is an open-source platform, active on multitude of devices. Smartphones and tablets are no limitation. The platform works similarly good on TV sets, smartwatches, laptops and so on. iOS has much more narrow usage and some of innovative apps would be clearly restricted by Apple's guidelines.
Faster iteration. Taking into consideration Android’s open nature, it facilitates the release of app into Google Play. Apple may restrict the launch of your mobile for a few days. Apple’s review process for submitting an app isn’t so well-oiled.
iOS fans arguments are as follows, and they are more convincing.
Even though the number of apps’ downloads is higher for Android, the dollar amounts per user are much higher on iOS. Android users (which is strong in emerging markets) are less likely to pay for anything, including apps. iPhones are consistently marketed as premium devices whose average purchaser has a larger budget for app purchases.
Notable apps are usually developed on iOS-first. Why? U.S., California, iPhone usage, Silicon Valley and number of startups operating there. Apple's App Store is "cooler" than Google's. There are more chances of getting noticed on iTunes than on Play Store. An app featured on iTunes is pretty much guaranteed tens (or even hundreds) of thousands of installs within a few days, but the same cannot be said for Android.
Another reason might be that it is easier to build a MVP for iOS, thanks to the little fragmentation of the platform. Since there are only three types of devices-iPhone, Applewatch and iPad-developing UI and UX is not that a big deal.
App Store is of very high quality. Number of success stories with the apps in main role speak for themselves. Apple has returned $2 billion to developers over the lifespan of the App store. It is the care about users and developers, that makes App store special.
iOS devices and apps are well-known for their attention-grabbing details. They blend of software and hardware isextremely comfortable and user friendly and thanks to the feature it offers better user experience. iOS users appreciate it and become loyal to the product.
Apple created strict regulations. Especially those regulations concern app testing. It may be time consuming and annoying, but at the end of the day, the developer is assured that the outcome of his work is really extraordinary.
It is a good or even great idea to launch application on one platform at the beginning. You should choose the platform, which fits your needs best, prepare MPV and stay within the budget. That is much easier on one platform than both. With the product on the market you can gather feedback and introduce changes or improvements. When it comes to the infinite war between Android and iOS, it is strongly dependent on type of application and potential target market. Taking into consideration only financial argument, iOS ensures more revenues in general.