Sorry, Your Website Is Not Responsive…
No one will tell you that directly. But if your website is indeed not responsive, many will just abandon it and forget about it forever. Especially if they had a bad experience zooming in and out while scrolling through the page, or missing while trying to push a button or click a link.
Indeed, today’s users are ‘spoiled’ by nice and responsive websites and high supply for almost any service. So if they don’t like the way you present your products they will go and buy from someone else.
Website responsiveness is characterized by websites allowance to flex and adapt to the size of screen it being viewed on. It is reported that 46% of people using mobile devices report having problems viewing a static site. And this information is crucial as we check our mobile devices 150 times a day on average.
No pressure here, but today everyone needs a user friendly website. To a large extent this means responsive, not content over loaded website with simple structure and up-to-date information. But in most cases, the user does not get to know about you if he can’t see your web page on his device. So first things first - responsiveness.
Your website represents your business. Needless to say, you want your website to be perfect, user friendly and attracting new customers. According to Google survey 69% of tablet users shopped via tablet device in the past 30 days. While the importance of mobile websites is obvious, it is also important for it to be cost-effective. Website created for mobile use are likely to look bad on desktop devices same problem applies to desktop-only websites. It is simply pricey to adjust the website solely created for desktop for it to look nice on mobile. It is much more cost-effective to build responsive website from the very beginning.
Next big thing - SEO. If your website is not responsive, it is unlikely that it is efficiently search optimized. This is turn, your website ranking in Google search will be much lower. As result, you can spend money on Google ads, write amazing texts on your website, but it still won’t pay off.
When you hire a remote team entrusting them design and development of a responsive website, you can expect high quality work using up-to-date technologies. Another important advantage of cooperating with a remote development team for your website project is that you get whole pack of design, development, quality assurance and maintenance. Some companies, like ValueAdd, also provide such services as texts writing and SEO optimization of your website. So keep in mind - your website is the simplest way to build trust of your clients with a whopping 40% of people choosing a different search result if the first is not mobile friendly.
To summarize, responsive websites are not a trend, today they are a must-have. It is much more cost effective and beneficial to invest in a responsive website for better customer conversion and smoother user experience. If you want to retain your customers and attract new ones, it is always better to put enough effort into a responsive website.