Get the Best Out of Your Website With These Simple Tricks
Everyday almost every website is accessed via mobile device. Modern consumers are slightly spoiled by the high quality of services of the large corporations, leaving smaller companies with no other choice but keep up.
Your website should be looking good on any device including all of its content and design on any device. At ValueAdd, we suggest to treat this as a rule to get more website visits. Almost every company has a website today. But we all know how UNHELPFUL these websites sometimes are: informationally overloaded, full of bugs and not looking good on all devices. ValueAdd presents some simple tricks to bear in mind when planning your website.
1. Think of it as a cake
This metaphor is very useful when creating a website.
Shape and icing
Keep concentrated on what your clients see at first when they visit your page: is the design thought-though? is it clear what your business is about? What are your products/ services? How to get in touch with you? Where clients can order them? etc.
Here it comes to the content. This is the next thing clients pay attention to. If they like how your site looks, they scroll it through. Get your text prepared for the test.
After someone goes through the content, the decisive moment is whether he decides to stay on the site and order/contact/bookmark it or they just leave and forget about you. You should construct your site in a way that contact/buying procedure is easy and intuitive. Here you are free to use the whole variety of marketing techniques to make the potential client become the actual client.
2. Clear website goals
The first question you should ask yourself before starting your website construction is: what is the purpose of your website? Whether you want it to be just the informative center of what’s going on in your business or its goal is to increase your revenues? Or maybe your website needs to educate your clients why exactly they truly need you? Whatever your goal is, you should be very clear about it if you want your website to really add the value to your business.
The ValueAdd’s advice is that once you identify what is the key driver of your website, you will be able to concentrate on the way it should look, the content it should exhibit and the audience it should address.
3. User friendly
Think of your customers when planning your website. For better results ask some of your friends or acquaintances to look at your website and test it for usability. The text should be designed in a way to approach a wide variety of readers. The placing of the text matters as well: it has been proved that English speakers spend majority of their time on a website in the top left hand corner - so make sure you put important information there.
If you use statistics on your website it is better to use reliable one as you want to build trust relations with your reader. At the same time it is important not to overwhelm you website with too much information and statistics.
4. Mobile friendly
Everyday more and more websites are first accessed via a mobile device. Actuially average user spends around 3 hours browsing internet and using apps on his mobile device. Modern consumers are slightly spoiled by the high quality of services of the large corporations, leaving smaller companies with no other choice but keep up.
Your website should be looking good on any device including all of its content and design on any device. At ValueAdd, we suggest to treat this as a rule to get more website visits.
5. Keep it simple
Finally, try to keep your website short and simple. It is important to make the accent on the interactive content of your website, like images and graphs. At the same time, make sure you minimize the amount of text on your website. Unless your website is an information portal, it should only contain the most important information. Bullet point text is the most reader-friendly and lets your client get the most of the information in the least of time.
Contact us and arrange a Skype meeting! We will make you a web site you'll be proud of.