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What Makes a Good Mobile App

It feels like everyone today understands importance of mobile representation of their business. If that is you web site or product dedicated application, you want to make sure you have it done right. So what makes a good mobile app?

Good apps vs bad apps

Recent study by IBM titled “The Consumer Conversation” reveals that majority of consumers still are not getting the products they actually need. Moreover, while the product underperform, 53% of retailers believe they are not able to deliver the needed information to their consumers through mobile devices. IBM experts emphasize that a good mobile application should not only perform its main task, say sell shoes, but also be engaging and adapt to users’ needs.

A good mobile app therefore is aimed at solving a particular pain problem. Pointless but pretty applications are in fact useless as they do not add the value to the users and are unlikely to get popular. On the contrary, mobile app that actively engages employees can increase general productivity by 38% and even result in 30% average reduction in the costs of a project or process. At the same time 65% of consumers are much less likely to buy anything from an organization if the application failed to meet their needs.

Getting things right

A good mobile app hardly needs a large promotion budget as it exactly meets customers’ needs. It may both be the service oriented application (like banking app, image editing app or messenger) and the one that is only used for recreation, like games. Development of own application may take a lot of resources if not planned properly.

One of the popular solutions is using remote developers for building a mobile application. In this case the risks related to lacking development skills are minimal, while the quality of development is high. The best approach here is to incorporate modern design with advanced technologies to ensure intuitive interface and compatibility with every device.

Planning in advance may decrease the overall costs of development by about 40%. This way you avoid overpaying for additional development and debugging. With a full development and testing pack remote IT partner will provide you with professional project management and further support and maintenance after the project comes to an end.

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